Monthly Nuggets: Marketing Professional and Author, Lori Flowers

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Meet Lori

"Being an effective woman in business is something that is achievable, but takes a little time and consistent dedication."

Lori Flowers is a radio marketing professional with close to twenty years of experience; and Author of "A Seat at the Table: A Survival Guide for Women in Business," Lori prides herself on motivating women in business to be their best.  She resides in Atlanta, GA with her husband OJ.  

Lori Flowers is a radio marketing professional with close to twenty years of experience. Flowers is the Author of "A Seat at the Table: A Survival Guide for Women in Business," Lori prides herself on motivating women in business to be their best.  She resides in Atlanta, GA with her husband OJ.  

Visit www.loriflowers.com

Marketing Professional and Author, Lori Flowers Shares 5 Tips on How to Be An Effective Woman in Business

Being an effective woman in business is something that is achievable, but takes a little time and consistent dedication. Believe it or not, it is the little things that can make or break you in business.

Here are 5 tips to be an effective woman in business:

Every effective woman in business communicates well. Communication is key in all forms. This includes in person, email and phone. 

In person, you literally want to put your best face forward. Be approachable, smile and extend a strong handshake. If during your face-to- face meeting you have been tasked with something, make sure that you write it down and follow up with the person.

Via email, make sure that you are getting back to people within 24 hours.  Even if you do not know the answer, reply back and let them know that you are working on it. Remember that it is hard to read the tone of an email, so make sure that you are upbeat and pleasant in your correspondence.  

On the phone, make sure that when you are conducting business that you are smiling. People can sense a smile over the phone.  Also, just like all of the other forms of communication, make sure that you follow through on what was discussed.

Every effective woman in business has a positive image.

An image is everything so be sure you are putting your best foot forward.  This includes their clothing, hair, makeup, and nails. The old adage of “Dress for the job you want” is still relevant and as a woman in business (any form of business), you need to take heed to this.

Every effective woman in business has an elevator pitch. An elevator pitch is a 10-15 second pitch all about you. Whether you work for a corporation or own your business, you need to have a solid pitch that you can share with anyone you meet.  

The elevator pitch consists of:

  1. Your intro - Hello my name is___________ and I attend/or work______________________.
  2. What do you hope to do - In my current situation, I hope to be able to______________________________ and then advance to _______________.
  3. How can they help you?  It is my hope that we can__________________________________.  

Write out your elevator pitch and memorize it.  Make sure to practice it in the mirror.  After all, you never know who you will be in the elevator with next.    Be ready!

Every effective woman in business is a networker. Networking is extremely important as networks provide you those opportunities that you may not be privy to if you were not in that network. 

When attending a networking event, it is best to work the room and stay away from the people you came with. I mean, after all, you know them already. Once you connect with someone and get their card, it is always good to pull something personal about them from the conversation.  This little tidbit of information is what you will follow up with them on. For example, you meet Mary who is a VP at a major corporation. She just moved to the city and loves gardening. After you meet her at the networking event, follow up within 2-3 days.  In your follow up, send her a link to some great restaurants in the city and maybe even suggest a local nursery where she can look at purchasing plants for her garden. This is the start to organically building a relationship. Then, if you happen to need her for a recommendation or even consideration for a job opportunity within her company, she knows who you are and may even consider you.  

Every effective woman in business knows her industry and is always learning. She reads leadership development books frequently and knows the ins and outs of her industry or the industry she hopes to get into. 

One way that she grows and keeps learning is to seek out job descriptions of possible positions she would like to be in. If there is anything in that description she is not able to do, she learns how to do it. This keeps her learning and growing.

Women in business are constantly evolving. While these are only five tips, they can still make a difference. Be consistent and intentional about your professional growth and you will continue to rise to the top!